We were welcomed to AWS with great fanfare and we could not be more excited. Our booth was all set up and ready for the welcoming reception at AWS re:Invent last night and the event did not disappoint. We had a great time and met interesting and intelligent people excited about the cloud. We also made sure everyone left with a CT IT survival pack complete with Connecticut roasted coffee and swag. Our goal was to fill the exhibit hall with the smell of fresh roasted coffee beans and entice all the 19,000 attendees to make their way to our booth. (If you’re here – we’re at #262, right next to the Developer’s Lounge.) We’re also starting the conversation with developers and company owners.
We’re here sponsoring alongside Cloud’s biggest users and innovators – Accenture, Datadog, Netflix, Sumologic, among many others and we couldn’t be more proud. There is a great feeling in the room that we are at the ground floor of something huge, and although there are struggles and questions, there is no doubt that this group of people can rule the world – and destroy every last hardware server in existence.
At the opening Keynote, we heard from Andy Jassy, SVP of Amazon Web Services, that AWS is the fastest growing multi-billion dollar enterprise IT company in the world. Their increase in customers, interest, capabilities, and support has grown tremendously YOY, and we’re right here with them. While rolling out new services and features, he also reminded us that AWS was named the stand-our cloud provider in innovation and efficiency in Gartner’s Magic Quadrant report. Not to mention, large enterprise level organizations are making the (not-so-scary-anymore) move to the cloud. The reason?: Jassy tells us that people are passionate about the cloud like no other IT infrastructure. It gives us all “the freedom to control our destiny.” And it’s very true – scalability, agility, lower cost and operations, all allow a business to get back to DOING business and not running a data center.
Services like Snowball are going to make that migration even easier, at a fraction of a fraction of the time. From years down to days by shipping your data to Amazon. That’s huge for companies that have made the leap of faith already to migrate to cloud, only to find out that it could take 8 years with their amount of big data.
At our booth, we’re opening the conversation about WHY corporations and organizations big and small are still not on board with the cloud. It’s the future, but for many leaders, they are apprehensive and concerned about this (technically) still emerging technology. Some concerns we’ve heard are: lack of knowledge, lack of training, perceived security risk, having to rewrite data, concerns about the migration, and concerns about the culture shift and potential loss of jobs. Those concerns are not invalid, but everything we’re learning here tells us that YES things have to change, and yes that will be a lot of work, but the benefits outweigh the risks and we’re confident that with AWS on our side, all of those problems have solutions that fit.