How Netflix Goes Global with the Cloud (And You Can Too)

At AWS re:Invent the Twin Networks team heard from Amazon, plus dozens of big businesses, about how the cloud improves operations, SCALABILITY, plus the business bottom line. One of the big players and sponsors (like us!) was Netflix. If you don’t know Netflix (and you definitely should) – the streaming movie and TV service has quickly become a booming business, now in 60 countries and expected 200 by the end of this year.

Here’s what we learned from Netflix’s ALL IN cloud strategy, and how we plan to implement it for our customers.

  • Product delivery is KEY. In many instances – from eCommerce websites, to healthcare software, to financial tools, uptime is essential. AWS not only makes that possible, but makes the experience as advanced as ever for you and your happy users. Twin Networks (and Netflix) understand that the bottom line is “does it work?” If not – people leave, and quickly. That’s why AWS is the best out there and we want to make it work for you.

Netflix has been an all-in cloud customer from the beginning. Their Director of Operations Engineering, Josh Evans has been spearheading the fight to keep uptime consistent for the hundreds of thousands of requests they get per second. With AWS, they are able to keep up “operational excellence, quality and velocity,” as Evans says.

  • Your developers have better things to do than running servers. When that burden is taken off their shoulders, the possibilities for what your business is capable of are endless – and your developers will thank you.

Netflix’s competitive edge is that they are constantly ahead of the competition, always innovating, and always improving the experience. They have been able to do this by understanding the advantages of cloud and AWS as an innovative platform. The IaaS model means Amazon can do the heavy lifting and Netflix’s developers can “spend more time coding business logic rather than becoming AWS experts.”

What that means for you: Twin Networks is your AWS expert. Your developers should be innovating and discovering on the next great success for your business.

  • You too can go global. Why shouldn’t you be able to increase from 60 countries to 200 countries in a matter of months? If your business model is working, your goals should be so big, they scare you. With AWS, Twin Networks can iterate, create new servers for you, and literally expand your business in a matter of minutes.

One way Netflix does this, as Evans spoke about, is their new custom software “Spinnaker” for easy deployment using the AWS cloud. In short, Netflix couldn’t do what it does without the AWS cloud. Their developers are using it to drive innovation and make it their own, to make it work for the unique needs of Netflix and its consumers. We want you to have that freedom and innovation as well.

Your bottom line: Even if your business model isn’t anything like Netflix’s, the cloud can help you streamline and focus on innovation rather than the mundane. Need help deciding how to leverage the cloud and AWS so you too can have a business that booms like Netflix? Call Twin TODAY.

About the Author